What began as a website design business in 1998 has evolved and simplified into a singular mission: design technology to be easier to use. As continual students of human behavior, we’re dedicated to making web-based products more user-friendly. Let us know how we can help you!
Our user interface design philosophy:
At the risk of sounding preachy, here are a few points that drive our approach to user interface design that you should know about:
User experience is inescapable.
Ignoring user experience issues in your application doesn’t mean you don’t have a user experience, it just means you’ve left it to chance, a mere artifact of the development process. Take control of it and make it a good experience.
Easy to love, hard to leave.
Your competitors’ applications are only one click, one sign-up, or one download away. Good user interface design promotes a positive user experience and engenders loyalty. That’s not just good for users, that’s good for business.
Life is complicated enough; software shouldn’t be.
Even if your user base is a captive audience of internal folks, shouldn’t they be able to complete their work with ease and dignity? Equipping your people with intuitive tools is the right thing to do.
Programming is hard work.
Developing a solid application takes an enormous amount of talent and energy. We think it’s unfair to expect a development team to also work through complex user interface design issues.
Get a better return on your technology investment.
The only thing more expensive than building an application is building an application that no one wants to use.