Everyone wants to connect to their users on the web. Share their expertise, and position themselves as competent professionals. We use social media, e-marketing and blogs to share our ideas with users. Here at Tuitive we have a Twitter account (@tuitive if you must know) and we fire out short links to great information on the web on a fairly regular basis. Short, sweet, and out the door. No editing or thinking about how the tweets will affect our SEO. We just fire them out there as we find cool stuff we want to share. We also have a blog, which you are reading right now, by the way… we can see everything you are doing…creepy…. (muahaha!).

Any who…

Why is it so hard for people and companies to blog? I started thinking about this when I could not think of anything to blog about. Then I realized that is precisely the problem. You should not have to think of anything to blog. You should simply be chronicling things that are happening to you in your life and work. There should be no fiction or polishing in blogs (except for spell check, of course). Blogs are a visceral and dynamic way of publishing content in a quick and easy manner. People actually want to hear about new things you learn along the way. The more you stare at that curser trying to think of something to write, the less real your blog is.

So what does this mean for you gentle reader?

First, don't force the blog.

Second, for the love of god don't apologize for not blogging, simply because you have nothing to write. Instead get out there and explore the big, beautiful world and then tell people about what you learned. 

Third, don't wait for something spectacular to happen to you so you can blog about it. Live your life and share your experiences and knowledge with your readers as they happen. We are not trying to save the world here, we are just trying to share knowledge, and help others understand our unique experiences.

Until next time, keep it usable Internets.