Last time on the Tuitive blog, I talked about doing one thing well. Today I am going to expand on that. New technologies, especially on the web, have to play well with other programs.
The days of proprietary formats, and disconnected applications are numbered. As more and more applications begin to move to the web, being able to share information and users is becoming vital to success. The idea of making user stick to one tool or another is starting to backfire.
Users want freedom.
“I want to be able to update my tumblr blog with photos from my Flickr account, and then tweet about my new photos and update my Facebook page. Oh, and I want to be able to do it from my cell phone…”

This sounds ridiculous when you type it out (but it is nicely illustrated above), but many of us are doing it every day. I will not take the time to update each of my accounts across all my cyber hangouts. Instead, I want the systems to do it automatically.
Users want to be able to choose their own tools and services online, and they want these tools to work together with services they already have chosen to use. Users want to know what other services will work with a specific service. This interaction with existing services is no longer a luxury feature - it is a necessity. I am not going to sign up for a new online tool if it will not work with my existing Facebook page, personal blog, Twitter account, and my cell phone.
Users also want the ability to move to a new tool whenever they want, without loosing their existing content or the time they have put into that service.
The use of open API’s has helped users weave their preferred services together. The best web services are beating their users to the punch. Flickr, for example, has a blog-ready photo widget you can create and then paste into our blog. When you update Flickr, your latest photos are now on your blog.
In order for a web service to survive, it has to be able to play well with others.

Until next time, keep it usable, Internets.