Apex Energy Solutions
Situation
Apex Energy Solutions, one of the fastest growing distributors of high performance, energy efficient windows and siding in the Midwest, called on us to revamp their laptop-based sales presentation.
“Thank you again for the awesome work on our Apex presentation. In all three markets my sales staff has sent me emails praising its intuitive design and ease of use. The training took less than a day to complete. Our clients too have sent emails praising our presentation as the most unique in the industry.”
Process
As this application needed to be used for in-home sales, Tuitive did extensive user research on what the sales team needed and what potential customers would like to see before beginning any interaction design on this application. Once personas were developed based on this user research, Tuitive created the desired user experience as wireframes, then performed user testing on the proposed functionality. After implementing some changes uncovered during user testing, Tuitive created a robust visual design and developed the application using Flash/ActionScript 3.
Results
Our in-home user research equipped us to create the right tools for the Apex sales team, and provide an engaging user experience for the homeowners.
