Viva usability
After spending a few days in Las Vegas recently, I began to notice that Las Vegas is built to overwhelm your senses, but not to allow you to actually accomplish anything meaningful. With this shocking realization I came up with 10 Las Vegas strategies that you should NOT use on a website.
- Impossible navigation – Take some water and a GPS with you and I will see you in 2 days.
- Overabundance of useless content – There is so much to see, but none of it really matters.
- Noise – It is too loud to talk. Let’s leave or go towards the loudest thing we can find.
- High cost of simple decisions – Bottled water should not cost $5.
- Misdirection – You could win a car… but you won’t.
- Lies – Free isn’t even free in Las Vegas
- Bigger is better – TVs, cars, casinos, European landmarks, 70 oz. cocktails.
- Shock and Awe – They have canals filled with water … inside a shopping mall … inside a casino.
- Elvis and pirate ships – This is self-explanatory.
- Shotgun marketing – When you target everyone, you hit no one.
These rules are certainly not enough to ensure a positive user experience, but they are a great place to start.
Until next time, keep it usable Internets… and the house ALWAYS wins.
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