about this project The Hoosier Lottery had a robust internal development capability, but needed some assistance improving the flow, functionality, and design of its customer-facing website. Through reviews of existing research and analytics, conversations with the Lottery team, and user testing of wireframes, we provided an updated site structure, giving users the information they needed quickly while still providing access to detailed information required by state regulations. We worked with the Lottery’s branding provider to develop a design that met the new branding standards developed simultaneously with the new site.